Vivitiv was recently tasked with the development and implementation of a branding program for the Technology Institute, a biennial, invitation-only retreat that brings together leaders from Washington’s technology businesses, research institutions, education and government to address key public policy issues affecting the innovation community and economic competitiveness. We worked in concert with the fine people of the Technology Alliance to craft a program of print and digital materials used in advance of and during the retreat. Vivitiv also had a hand in formulating the 2015 tagline which drove the event discussion, An Open Forum on the Challenges Ahead. Photography by Walter Siegmond.
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Brand Rollout for Old Car Seat New Life, a Child Safety Seat Recycling Program
Vivitiv worked with the advocacy organizations Cool Mom, Zero Waste Washington on the brand design of the Old Car Seat, New Life program. Vivitiv developed the visual language for this new program which included a logo design, the RecycleYourCarSeat.org website, tagline creation, informational brochures, and cards, wayfinding signage and event displays. Funded by a Public Participation Grant from the Washington State Department of Ecology, CoolMom and Zero Waste Washington are working together to tackle sustainability issues of children’s products, beginning with children’s car and booster seats by expanding reuse and recycling options. The campaign provides information for families to review, reuse and recycle car seats and an ever-growing network of partnership programs nationwide.